In a trust business, who delivers the work matters more than the brochure. Here's who you'll actually be working with.
Business development consultant and trainer with 20+ years of experience in business development, growth management, and delivering measurable results — and the author of two Arabic books read by founders and sales teams across the region: "Sales from A to Z" and "The Secrets of Negotiation & Persuasion."
Bassem built Win More to do what most consultants won't: walk in through an owner's sales pain and rebuild the entire growth system behind it. His work spans sales, real marketing strategy, business development, and the organizational structure that makes growth repeatable.
He has led teams and projects to tangible results across multiple sectors — industry, trade, services, and more — improving performance, raising operational efficiency, and increasing profit. He works fast, tells clients the truth, and measures success by the number, not the applause at the end of the session.
With over 10 years in corporate organizational development, Haidy is a strategic partner of the firm. She leads the OD side of our engagements — turning strategy into the roles, structures, and KPIs that make sales and growth actually repeat.
Her work is especially decisive for owners building a real organization for the first time: taking a business that runs entirely on its founder and giving it a structure that can sell, deliver, and grow without depending on one person.
Before Win More existed, there was a mentor.
Yamani Darwish was a seasoned senior financial executive before he moved into corporate consulting — and he was the mentor who shaped this firm's founder and the thinking Win More is built on. His decades of financial and advisory experience are part of our DNA.
He passed away two years ago, but the standard he set — discipline, integrity, and depth — still guides every engagement we take. We carry his name here in gratitude, and in the work.
Behind Win More is a small, senior team — plus a network of specialist partners the firm brings in when an engagement calls for it. You get senior attention, not a junior hand-off.
Work With Our TeamCOO - Organization Development
Founder & Managing Director
CFO- Honorary Financial Advisor
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